Top 5 Flower Gifting Occasions in Winter – What to Send & Why
While spring and summer may be peak bloom seasons, winter carries its own charm and emotional depth when it comes to gifting flowers. With cooler days and longer nights, a fresh bouquet can brighten moods, warm homes, and express care in a way few other gifts can. At Expressions Floral Design and Giftware in Cambridge, we’re seeing more people turn to winter florals for meaningful moments—and for good reason.
Here are the top five winter flower gifting occasions and the best floral picks to go with each one.
- Sympathy and Condolences Winter often marks a quiet, reflective time, and unfortunately, can also bring sorrow. Sending sympathy flowers offers comfort and respect to grieving loved ones. Soft-toned arrangements using lilies, white roses, chrysanthemums, and eucalyptus are classic and serene choices.
Our recommendation:
- White and green hand-tied bouquet with seasonal foliage
- Add a thoughtful card and optional candle for warmth and support
- Winter Birthdays Just because it’s chilly outside doesn’t mean birthdays have to feel dull. Bright blooms like gerberas, tulips, and orchids can bring joy and colour to a winter celebration.
Try gifting:
- A colourful boxed bouquet with pops of pink, orange, and yellow
- A wrapped bouquet paired with locally made chocolates or wine from our giftware range
- Get Well Soon / Thinking of You Flu season, chilly weather, and darker days can take a toll. A cheerful floral arrangement can lift spirits for someone recovering or feeling under the weather.
Best blooms:
- Sunflowers, chrysanthemums, alstroemeria
- Add on: honey packs, a comforting herbal tea tin, or hand cream from our curated shop
- Winter Anniversaries and Romantic Occasions Romance doesn’t stop in winter—in fact, it often gets cozier. Whether it’s an anniversary, first date memory, or surprise bouquet for your partner, opt for rich and elegant arrangements.
Suggestions:
- Red roses with berries and winter foliage
- Deep purple lisianthus, burgundy snapdragons, and trailing greenery
- Just Because / Acts of Kindness The best gifts are the ones with no occasion. In winter, a spontaneous bouquet can be the perfect way to let someone know they’re appreciated, loved, or missed.
Customer favourites:
- Mixed posies in moody jewel tones or soft pastels
- Dried and preserved winter wreaths or arrangements that last longer
Why Winter Flowers Are So Special Winter arrangements allow florists to play with texture—combining fresh flowers with dried elements, berries, branches, and seasonal foliage. This contrast brings warmth and depth to bouquets, creating memorable gifts that stand out.
At Expressions Floral, we focus on locally sourced, sustainable blooms whenever possible and design each arrangement with heart. Whether you shop in-store or online, our team ensures every order is crafted with seasonal beauty and customer care.
Final Thoughts: Flowers are more than a gift—they’re a moment of emotional connection. And in winter, that connection is often more powerful. From sympathy to celebration, the right winter bouquet speaks volumes.
Visit us on Victoria Street in Cambridge, New Zealand, or explore our curated seasonal selection at expressionsfloral.co.nz. Let’s make this winter a little warmer, one bouquet at a time.